From Launch to Looks – A No Bullsh*t Review of M&S Curve

From Launch to Looks – A No Bullsh*t Review of M&S Curve

As you have seen by now, M&S launched their new Curve range recently. Cut specifically for plus size bodies, this new range fits size 18 up to 32 . But is it all that it’s cracked up to be? I took a trip to the launch of the new range and sampled some of the goodies. And let me tell you, this range surprised the hell out of me!

My First Thoughts

When I heard M&S was doing a Curve range, my first thought was “oh god, FINALLY!”. Don’t get me wrong – M&S have done up to a size 24 for a while but I felt the clothes weren’t cut for curves, y’know? They fit, but they could have fit better. To hear a brand is extending up to fit a wider range is always a win. But, when a brand does a Curve range, I expect them to be cut for curves. And not just boobs and bums – I want something that will fit my wide thighs, chubby arms and generous hips too. I was skeptical but excited. This could be something big (lol)!

My second thought was “please don’t be frumpy….” – Let’s be honest, M&S have really upped the fashion stakes in their main range, so I was hoping the Curve range would see more fashion forward pieces. I wanted to wave goodbye to the frumpy image they once held and wave hello to a new era of fashion focused items for plus size babes. I also wanted to see the same great quality we all know and love from M&S. I needed thick fabrics, powerful prints and supreme stitching. So, when I was invited to the launch, I had some pretty high standards for the range to hit.

M&S Curve – The Launch

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The launch was great – Danielle Vanier had been brought on board as their Curve Consultant to help to shape the range and she even designed two dresses herself (the stand out pieces of the collection, in my opinion). We met the head buyer for the range, Jo Hales, and there was a couple of presentations from both her and Danielle to introduce the range to us. We tucked in to some gorgeous breakfast at The Ivy Brassiere as they told us more – but I wanted to get my hands on the clothes!

To see the clothes up close and in person was amazing. The fabrics were high quality, the prints were bold and bright, the stitching could withstand a nuclear bomb. This was the high quality I have come to expect from M&S, but cut for my body – what a dream! Trying them on, it was so clear that they really had accommodated for curves. The generous sizing and stretchy fabrics meant that everything was comfortable and looked great. The price points for the items were pleasantly surprising, actually. If you’ve shopped at M&S before, you know to expect prices around the £40-£50 mark for a nice dress, and £15-£20 for a casual top. The Curve range is no exception, and the price is definitely a reflection of the quality of the items. This aint your average fast, fat fashion, ladies.

Frumpy or Fabulous?

Looking on the website, you’d be forgiven for thinking the clothing looks a bit bland. Let’s look at the target demographic here shall we? An M&S woman is in her 30’s to 40’s. The clothing on offer in the Curve range is angled towards that demographic. If you’re expecting to see rock t-shirts, short skirts, plunging necklines and vinyl then baby, you’re at the wrong rodeo! But if you’re realistic about the kind of fashion we’ve seen from M&S since they’ve upped their game, you won’t be disappointed.

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As for the fit, the smaller plus size models on the product pages make these clothes appear frumpy. I am so happy to tell you that this is nothing but fake news! These clothes come alive on plus size bodies. The fit is far from frumpy and the three pieces that were gifted to me, fit me like an absolute dream! Now I didn’t get sent one of the “Danielle” dresses, but at the end of this blog post, you’ll see a list of babes who DID wear the two dresses so you can read their reviews of the pieces. No point in us all reviewing the same stuff now is there!

The Dress and Jacket

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So let me tell you about this dress! When I first saw it, I actually initially didn’t like it. I thought it was going to be too prim and proper for me. You know me, I’m a rough and ready kind of gal! But, I’m always one for a challenge, so I teamed it with a classic faux leather jacket, some trainers and some space buns and POW! A once more conservative dress has been turned into a fun classic! The fit of this dress is spectacular. I am a size 24 so I purchased a 24 and it is generous. The arms are spaced well thanks to the kimono sleeves and the pencil dress is not too clingy, meaning it sculpted my curves instead of strangling them.

I also got the faux leather jacket in a 24 and it’s actually far too big for me. The stretch panels means that sizing down is the best option if you like a more fitted fit. Those stretch panels are genius though! Hidden away, the panelling means I can stretch and move without cutting off circulation to my arms. It also means that it moves when I do, and adapts to my contours. The panelling doesn’t stick out like a sore thumb either – it’s not an obvious fat girl’s jacket, if you know what I mean. If I could, I’d exchange mine for a 22 (maybe even a 20!).

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Faux Leather Biker Jacket – £59.00
Floral Print Midi Dress – £49.50

The Longline Jumper

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The longline jumper is absolutely perfect for lounging about the house in. Let’s be honest with each other – it’s not a groundbreaking piece of fashion genius. But it’s versatile enough to also chuck on over some black skinny jeans and a pair of heels for a night at the cinema. I live for staple pieces that you can wear again and again, and the softness of this jumper means I’ll be wearing it to snuggle down in for months to come. I’m wearing a 24 in this and although it’s on the big side, I’m happy for the comfort factor. If I were to wear it with jeans and heels, I might find myself yearning for a size 22, in all honesty.

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Ribbed Round Neck Longline Jumper – £35.00

My fave pieces

Check out the best of the bunch below and be sure to visit my fellow blogging brethren in the links below to see their reviews of their pieces. Tell me what you thought of the launch too – I’m dying to know if your first impressions were like mine!

Pretty Big Butterflies’ review
Mayah Camara’s review
HannaWears’ review
The World Through Kat’s Eye’s review

4 Comments

  1. Christine
    February 5, 2018 / 8:43 pm

    I need more time with this line I think. I’m 34, so should be right in the demographic for this stuff and my god I need some nice trousers, but the stuff in the Leeds store was bland as. There was literally one print dress-the rest was the usual mix of grey, black and beige. I don’t want to nlend in 🙁

  2. karen T
    February 5, 2018 / 11:07 pm

    You are right, the clothes look so much better on bigger bodies, rather than the smaller model on site! I wasn’t keen on your dress online, but seeing it on you, I love it! The jacket is great and it’s brilliant that it comes in a khaki colour too. I’m in the target demographic age, but I think my style and choice is a bit younger than it should be! I think there are some great basic pieces in the range, Dani’s dresses are amazing! I think they could do with some more colourful pieces in the next line

  3. Cate Lawrence
    February 6, 2018 / 8:29 am

    I was expecting more, I looked as I need work clothes and most of it is just too drab unfortunately

  4. February 6, 2018 / 5:03 pm

    Yes to the jacket, I have been after a jacket like that for years. A lot of the other pieces would make excellent work wear.

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